the visionary strategy of H.H. Sheikh Mohammed bin Rashid Al Maktoum to establish Dubai as a world-class tourism, business, and investment destination. He cited that the emirate’s capacity to evolve with changing traveler expectations has enhanced its global recognition.
Key Source Markets:
Western Europe: 2.12 million visitors (22%)
GCC countries: 1.51 million (15%)
South Asia and CIS/Eastern Europe: each accounted for 15%
MENA: 1.12 million (11%)
Dubai’s hotel sector also posted strong performance in H1 2025, with:
80.6% occupancy rate (up from 78.7% in H1 2024)
22.24 million occupied room nights
AED 584 average daily rate (ADR)
AED 471 RevPAR (up 7% YoY)
In gastronomy, Dubai made history with two restaurants entering the World’s 50 Best Restaurants 2025, and FZN becoming the city’s first MICHELIN three-starred restaurant alongside Trèsind Studio.
Helal Saeed Almarri, Director-General of DET, reiterated that tourism is a central pillar of the Dubai Economic Agenda D33, with continued emphasis on experiential travel, sustainability, and technology.
Dubai also earned international recognition, having been awarded the first Certified Autism Destinationâ„¢ in the Eastern Hemisphere and being ranked the world’s safest city for single female travelers in a 2025 InsureMyTrip study.
verified from sources:khaleejtimes,wam
